What makes 100% Atlantic mackerel an ecological choice?
Small, fast-renewing fish species often have a lower impact than many terrestrial animal protein sources. One ingredient and gentle drying mean a short, clear production chain without unnecessary processing – a lighter everyday footprint for special moments.
What does the nature of the origin look like – and why does it matter?
The raw material comes from the Atlantic coast of Spain, where cool currents, sandbanks, and vibrant coastal marshes sustain fish schools and seabird routes. When the origin is transparent and production is local, your choice also supports biodiversity on a practical level.
Who is Atlantic mackerel best suited for?
For dogs of all sizes as a natural reward or snack. For small and medium breeds (bichon frisé, toy poodle, Shetland sheepdog, mittelspitz, cockapoo) the pieces are often already appropriately sized; for larger breeds (border collie, Labrador retriever, golden retriever, Australian shepherd) they work excellently as training treats. Always supervise chewing.
What is the texture and hardness like?
Crisp but easy to chew – not “like crunching iron.” The texture makes mackerel a neat, quickly enjoyed reward also indoors and on the go.
What ingredients are there – are there grains or additives?
Only one ingredient: 100% air-dried Atlantic mackerel. No grains, sugar, or artificial additives or preservatives. The short ingredient list makes it easier to choose especially for sensitive dogs.
What does the nutritional content look like?
Analysis: crude protein 80%, fats 1%, crude fiber 1%, moisture 10%, ash 8% (natural product – values may vary). A protein-rich, lightly fatty treat that is easy to incorporate into a varied diet.
In what package sizes is the product available and what is the piece size like?
Convenient 45 g and 400 g bags. The pieces are small and irregular, and easy to portion for dogs of all sizes – also for training.
How is this used in training and activation?
Break into small bite-sized pieces and use as a reward in obedience training, everyday manners, or hide pieces in a sniffing mat. Whippets, Parson Russell terriers, and cockapoos happily work for natural, fragrant fish.
Is it suitable for puppies and seniors?
Often suitable when considering dental and jaw condition. For puppies (lagotto romagnolo, miniature schnauzer) start with small pieces in a calm moment; for seniors (labradoodle, golden retriever) the crisp but gentle mouthfeel is often pleasant.
What about sensitive stomachs or elimination diets?
The single-protein (mackerel) recipe makes tracking ingredients clear. Start with a small amount and monitor your dog’s condition – if your dog has diagnosed hypersensitivities, follow your veterinarian’s instructions.
How often should this be given?
As a supplementary treat – a good rule of thumb is that treats should not exceed about 10% of the dog’s daily total energy intake. For most, 2–4 “fish moments” per week work excellently. Always keep fresh water available.
How does Atlantic mackerel compare to other treats?
It is a light, neat, and very tasty training reward compared to thick chew treats. When you want a lot of flavor in a small piece and less mess, mackerel is an easy choice.
How do I serve it safely?
Give under supervision, adjust the piece size to suit your dog, and remove pieces that crumble too small. If your dog tries to swallow a large piece quickly, stop and offer smaller pieces.
How do I store it and how is the packaging recycled?
Store in a cool, dry place away from sunlight, and close the bag carefully after opening. Sort the packaging according to local guidelines – a small, easy action for the environment.
What convinces about the manufacturer in terms of ecology and quality?
The product is made locally in Spain, and the raw material comes from the Atlantic coast. Gentle air drying, transparent origin, and simple ingredients describe the manufacturer’s philosophy: natural, tasty, and a lighter everyday choice for your dog.