Muotitassun team gathered what they believe to be the most significant trends for dog owners for 2024. Some of the trends have been developing internationally for several years, but still continue their strong rise.

The emotional bond with pets is getting stronger and stronger and dogs are seen as life partners, in whose comprehensive and responsible quality of life we ​​are ready to invest more and more. But let's get to the trends we've chosen. We couldn't find a comprehensive study on what is the most popular trend globally right now, but we go through and extensively follow trends around the world constantly, so that we can also offer our customers the best options in our online store.

One of the most significant trends has been the strong growth of pet technology. Smart devices such as GPS trackers for hunting and service dogs, automatic feeders and interactive toys have become increasingly popular.

Thanks to innovations and inventions, pet owners are now more connected to their pets, even when they are not at home, e.g. during the working day. These devices not only provide convenience, but also ensure the safety and well-being of pets. Such are e.g. security cameras and voice-based connections, where you can check that everything is in order.

The shift towards natural and organic products in feeding pets has grown significantly. Pet owners are increasingly aware of their pets' health and the demand for high-quality, preservative-free foods has increased. This trend also extends to treats and supplements, with a focus on wholesome ingredients that support overall pet health.

Recently, it has been reported e.g. about the increase in food costs, but at the same time the expenses of veterinarians have been featured in the media at least as often. A healthy diet plays an important role for pets, so that we can keep pets healthy and avoid expensive, unnecessary visits to the vet. For example, natural feeding is growing and you can find a lot of comprehensive information about it on the Internet, such as this article :

Sustainability has become a buzzword in all industries, and pet care is no exception. The general interest of pet owners in a sustainable, healthy and responsible production process has grown strongly globally. Eco-friendly pet products, from biodegradable waste bags (poop bags) to toys made from recycled materials, have grown in popularity. This change reflects growing environmental awareness and the desire to ensure that our pets' carbon footprints are as small as possible. Muotitassu works and also chooses the principals very responsibly. We compensate for our own carbon footprint in everything and require similar actions from our product managers.

As veterinary costs rise, more and more pet owners have started insuring their pets at an increasing rate. In recent news, it has been reported about surprising veterinary expenses of up to thousands of euros. This trend highlights the growing understanding of unexpected health problems and the importance of being prepared, for many the expense is so great that they even have to take out a loan.

Pet insurance has become more comprehensive, covering a range of treatments and procedures, making it an integral part of a sense of security and pet care for owners. We can only imagine the pain the owner feels if they cannot afford to take the pet to a critical procedure or even have to put it down due to the costs.

More and more attention is paid to the mental health of pets. Since pets can also suffer from anxiety and stress, the number of products and services that improve their mental well-being has increased.

Meeting the emotional needs of pets has become as important as their physical health. Much has been written about the subject and it is increasingly understood. The pandemic period increased the number of pets, but the pandemic also increased mental health challenges in our society. Among other things, dogs sense the owner's state of mind very sensitively and may also react to the owner's state of mind themselves. Helsingin Sanomat has written a good and extensive article on the subject (behind a paywall), you can also find a lot of information on the subject by searching the Internet.

Taking into account the personality, breed and special characteristics of pets is one of the most growing trends in 2024 as well. Personalized pet products, from custom-made beds to customized nutrition plans, have become increasingly popular. This trend highlights pet owners' desire to provide a unique and customized experience for their beloved companions.

The entire pet industry has shown significant innovation and growth globally. These trends reflect a deeper understanding and appreciation of the needs of our pets, emphasizing health, happiness and sustainability. In the future, it will be interesting to follow what new trends will emerge to improve the lives of our pets. Following trends and personalization can be seen in the purchases of Muotitassun customers, e.g. as choices for stylish clothes, pantos, cutlery and beds.

Have you already seen a dog transport cart, stroller or other innovations in the city, villages or for example on the beach?

What could be more comfortable than cycling, walking or running with your dog on safe and good equipment. In recent years, the trend has landed strongly in Finland as well. Good tools especially take joint security and freedom of movement into account. The pet must be secured well and visibility and ventilation must be excellently planned. It will be interesting to see how the styles and patterns will develop.

Follow us on social media and subscribe to our newsletter, let's get excited about trends together and have a discussion on our channels. Also feel free to submit a suggestion to expand our selection!

Muotitassu is a responsible, safe and personally serving online store that offers luxury for pet homes. We want to increase the well-being of our customers and pets and the quality of everyday life and celebrations.

Responsibility can be seen Muotitassussa in terms of product selection, a functioning and safe online store, personal service and transparency. We constantly collect feedback about our products and operations and strive to develop our operations for the benefit of our customers and pets.