Muotitassun team has compiled what they believe to be the most significant trends for dog owners in 2024. Some of these trends have been developing internationally for several years, but they continue to rise strongly.

The bond with pets is strengthening more and more, and dogs are seen as life companions whose comprehensive and responsible quality of life people are increasingly willing to invest in. But let's move on to the trends we have chosen. We did not find a comprehensive study on what is currently the most popular trend globally, but we continuously review and follow trends around the world extensively so that we can also offer our customers the best options in our online store.

One of the most significant trends has been the strong growth of pet technology. Smart devices, such as GPS tracking devices for hunting and service dogs, automatic feeders, and interactive toys, have become increasingly popular.

Thanks to innovations and inventions, pet owners are now more connected to their pets even when they are not at home, for example, during the workday. These devices not only provide convenience but also ensure the safety and well-being of pets. Such devices include security cameras and voice-based connections, which allow monitoring to ensure everything is in order.

The shift towards natural and organic products in pet feeding has grown significantly. Pet owners are increasingly aware of their pets' health, and the demand for high-quality, preservative-free foods has increased. This trend also extends to treats and supplements, focusing on healthy ingredients that support the overall health of pets.

Recently, there have been reports about the rise in food costs, but at the same time, veterinary expenses have been featured in the media just as frequently. A healthy diet plays a crucial role for pets to keep them healthy and avoid expensive, unnecessary vet visits. For instance, natural feeding is on the rise, and there is plenty of comprehensive information available on the Internet, such as this article.

Sustainability has become a buzzword across all industries, and pet care is no exception. The general interest of pet owners in sustainable, healthy, and responsible production processes has grown significantly on a global scale. Environmentally friendly pet products, from biodegradable waste bags (poop bags) to toys made from recycled materials, have increased in popularity. This shift reflects a growing environmental awareness and a desire to ensure our pets' carbon pawprints are as small as possible. Muotitassu operates and selects its principals with great responsibility. We offset our own carbon footprint in everything we do and require the same from our product principals.

As veterinary costs rise, an increasing number of pet owners have started insuring their pets at a growing rate. Recent news reports have mentioned unexpected veterinary expenses amounting to even thousands of euros unexpected veterinary expenses. This trend highlights the growing understanding of unexpected health issues and the importance of preparedness; for many, the expense is so significant that they even need to take out loans to cover them.

Pet insurance has become more comprehensive, covering various treatments and procedures, making it an essential part of the sense of security and pet care for owners. We can only imagine the anguish an owner feels if they cannot afford to take their pet for a critical procedure or even have to euthanize it due to costs.

Increasing attention is being paid to the mental health of pets. Because pets can also suffer from anxiety and stress, the number of products and services aimed at improving their mental well-being has increased.

Addressing the emotional needs of pets has become as important as their physical health. A lot has been written on the subject, and it is increasingly understood. The pandemic period increased the number of pets, but it also demonstrably increased mental health challenges in our society. For instance, dogs are very sensitive to their owner's moods and may also react to their owner's emotional state. Helsingin Sanomat has written a good and comprehensive article (behind a paywall) on the topic, and there is also a lot of information available on the Internet through searching.

Taking into account the personality, breed, and special characteristics of pets is one of the fastest-growing trends in 2024 as well. Personalized pet products, ranging from custom-made beds to tailored nutrition plans, have become increasingly popular. This trend highlights pet owners' desire to provide a unique and customized experience for their beloved companions.

The entire pet industry has demonstrated significant innovation and growth globally. These trends reflect a deeper understanding and appreciation of our pets' needs, emphasizing health, happiness, and sustainability. It will be interesting to see what new trends emerge in the future to improve the lives of our pets. Following trends and personalization is evident in Muotitassun customers' purchases, such as stylish clothes, collars, dining utensils, and bed choices.

Have you already seen a dog transport cart, stroller, or other innovations in the city, villages, or even on the beach?

What could be more enjoyable than a bike ride, walk, or run with your dog using safe and good equipment. The trend has strongly arrived in Finland in recent years. Good equipment particularly takes into account mutual safety and freedom of movement. The pet must be well secured, and visibility as well as ventilation should be excellently designed. It will be interesting to see how styles and patterns will develop.

Follow us on social media and subscribe to our newsletter, let's get excited about trends together and engage in discussions on our channels. Also, feel free to boldly suggest ways to expand our selection!

Muotitassu is a responsible, safe, and personally serving online store that offers luxury for pet homes. We aim to enhance the well-being of our customers and pets, as well as the quality of everyday life and celebrations.

Responsibility is reflected in Muotitassussa through product choices, a functional and safe online store, personalized service, and transparency. We continuously collect feedback on our products and operations and strive to improve our activities for the benefit of our customers and their pets.